I hear a lot of negativity about automation, bots, etc. I too am among those that in certain cases hate the fact that I go to respond to a comment or twitter post only to find out, the person has set up bots in their stead. However, I would not be as successful as I am without automation. to my it is my savior. To me, it is my life line. To me, it is my Virtual Assistant.
Anyone who asks me how I do it all will get my first response to BUFFER as my #1 automation tool. I have heard many other tools o the market but so far Buffer has them all beat by my standards. I have been told I should own stock in this because I talk about it so much!
I am a founder of a few businesses and I have a few social media campaigns out there. I can’t be all places at once and Buffer allows me the capability to post on all of these without having to go out to each one and post pictures and images to each.
I call it “Set it and Forget it”
I generally do this at the beginning of each month. I have ten accounts and on each of those accounts I am allowed 100 posts per account. Once those accounts have posted those 100 posts from the queue then I can start over.
Sometimes I just post 100 on each and then “set it and forget it”
Other times, throughout the month, I will get various emails here and there that have articles I like and as I open them I see things I want to buffer. I click them open, hit my little buffer icon I have added in my browser bar and then chose which social media accounts I want to buffer them too. Again, set it and forget it.
Every now and then my buffer is full or there is something I want to Share Now, so I just hit the SHARE NOW button and share it right away. this doesn’t affect my queue and it post immediately to those accounts I choose.
I do use Commun.it for my Twitter for Automation as well. It helps me maintain my Twitter followers and helps keeps me engaged with them. I like it so I can follow them , tweet them and let them know I am engaged in what they have to say. Twitter is one of those sites I DO actually go to on a regular basis, but commun.it allows me the chance to keep up with the comments, tweets, retweets and followers more frequently.
Personally, I don’t think there is anything wrong with automation tools as long as you are engaging with your followers once in awhile. don’t allow the automation tools to do ALL the work.
There IS still a human behind the brand.
At least for now, right?
Until next time,