Trixie Tech Tip and Tools: My Money is on Buffer

Everything is Awesome

We all have that thing, that app or site or tip or tool. You know what I mean, that one thing, that when asked

“If I had to pick ONE thing to start the year right, or to grow my biz the way I need to and want to, what would be that one thing, the #1 thing I could do to change my business this year, what would it be?”

BUFFER

Yep, Buffer.com

I found Buffer on @Twitter and thought I would give it a try. I was drawn in by their candor and demeanor online.  They were lighthearted and even fun posts about business and what they offer. They have Buffer chats where you answer a question or two they ask. Many followers of Buffer participate in their Buffer chats. Plus, I really love their attitude. I feel that Buffer has that

je ne sais quoi
ˌZHə nə sā ˈkwä/
noun
 
  1. a quality that cannot be described or named easily.
    “that je ne sais quoi that makes a professional”

Many of the people, I noticed,  at Buffer work remote. Everyone seems to really love their job at Buffer or they wouldn’t be there. I like how they treat their employees. I am always amazed at what they offer their employees, but understand now why they join and why they stay. The wording they use on services they offer is also desirable. Words like “The Awesome Plan”. I mean, who wouldn’t want to be a part of Awesome?

Yes, they have a free plan and honestly, I think it’s great. When I tell people about Buffer, that is one of the first things I tell them. Go online, try it out. They even have a free plan you can get started with. If you need a little bit more, they have the Awesome Plan which is only $10 a month.

What an investment! Only $10 a month and I can reach my audience with more content, better ways to share my content and fun tools to do it with? Where do I sign up? Www.buffer.com 

What I really LOVE about Buffer

I am a one woman band. I am banging the drum, clapping the cymbals and playing the harmonica. That’s how I see myself anyway. To be able to be a successful entrepreneur,, more so a successful SoloPrenuer, you have to have the right tools to get you where you desire to go.

The term SoloPreneur is of course a blend of the adjective solo meaning ‘done by one person alone’ and the noun entrepreneur, which refers to someone who starts their own business and is good at spotting and securing the best business opportunities.

Often I get asked “How do you do as much as you do? I always see you online, you have made a presence for yourself, and you are successful. How do you manage to do all that and more? Easy…Buffer.com Buffer is my #1 so to as the best business opportunity because it gives me an opportunity to focus on other tasks I really need to. Buffer helps me handle my Social Media so I can do the rest, efficiently.

Since many are new to Buffer I will tell you what I tell people in person and what I say in praises about this tool…

“Buffer is similar to HootSuite, however, instead of YOU having to take the time to schedule when everything post goes out, Buffer has already figured out the algorithms for you. It knows how many times to post that post on Twitter, or Facebook. It knows how often it needs to go out for each social media tool. For instance, Twitter posts need to go out more often than Facebook or Pinterest posts. The cool thing is, you don’t have to worry about that. You just create, then Buffer.

I like to schedule some of my posts, I just don’t have time to do that for all of them. I know others who need to have that control and the great thing Buffer can do it for you. How you schedule your posts and articles is up to you.

You’re in luck! Buffer also has that option! There are a couple of ways to schedule a post. You schedule it to go out once at a certain time and day, or you can schedule it yourself to go out as many times on Twitter as you want, or to go out more than once to Facebook. It is all up to you. You decide if you want Buffer to help or you want the reins. Or perhaps a little of both, which is how I do it. I schedule a few I know I want to go out at a certain time, and then mostly let Buffer do the rest.”

But wait! there’s more!

The Buffer ExtensionThe Buffer Extension for me is the great things since sliced, homemade bread. (That’s the bestest of the best) Now, whenever I am reading my articles or see an image online I can either choose to Buffer it, schedule it or add it to Pablo with one click to open the extension and then I choose which account to post it to, now, buffer, or scheduled.

Who is Pablo? The real question is not who but what?

What is Pablo?

Buffer also has Pablo. I  imagine Pablo similar to a sign twirler. It is like the

Bad Ass Picture ToolOn Pablo, you can use their images and quotes and/or create you own. As a PinUp model, I like to use my pictures to help brand my company. I mean, for me, I AM my brand so using my pictures just seems like logical and smart branding.

You go to Pablo, upload your image, add a quote or some wise words to say, the share image. You can change the height or width by choosing wide, square or tall , depending on which Social Media you plan to share it on. Then you add it to your Buffer or Share the Image right away.

You can also use the extension tool and add it to Pablo, then use the suggested quote, scroll through the quotes or post as is to you Social Media streams you have chosen on Buffer.

Here is an example of one of my Pablo Posts…

Passion

I just uploaded my picture, entered my quote, added the Secondary text with my website so I can be found and get some click overs to my site. I Buffered it to Twitter, Facebook and LinkedIn, and Pinterest. When I do pictures, I get way more clicks and engagement then when I just do a text post. I love this feature and plan to use Pablo a lot more this year as I see in my Buffer analytics that pictured posts had a higher ROR  (Rate of Return) for my sites and my business. Posting this on multiple social media streams helped me reach the users who reside on those sites and streams.
Social Media StreamsThere are many choices of Social Media streams you can choose to add to your buffer. You can add Pinterest, Google Pages, Facebook Profiles and Pages, Twitter profile, LinkedIn Profile and LinkedIn Pages or Groups. I had some LinkedIn Groups attached for awhile and my Facebook Model page, but when I went through my analytics from Buffer, I saw that those two had low to to no engagement so this year I switched around a few choices to see if I get better engagement on Pinterest this year. Plus I currently am taking a break off Facebook, but i do have some Facebook items Buffered, so my audience is still getting what they need without me having to onto the site.

You know what’s Awesome? Buffer, Pablo, Respondly….everything is awesome!

What are you waiting for? Go to Buffer and start your year off right! #IVoteBufferfor2016 #bufferhasmyvote #VoteBufferin2016 #BufferisAwesome #BufferisFabulous

Have you heard the news, Buffer is Awesome!

buffer_app1

Now go…do…be great…no,…

Be Fabulous!

Trixie Q & A: Everything (or close to) You Wanted to Know About Trisha Trixie

Trixie Q&A

(I was schedule to do a Q & A for a YW Resource Center that then didn’t happenbut I had all the questions ready so I figured I would repost them here and answer them for YOU, my readers)

Your background (where you grew up, where you went to school,etc )

I am a transplant. Which if you haven’t ever heard that before means I came from somewhere else. But I am a unique transplant. I was born here, in Iowa but grew up in California. Then I became a gypsy (or so it felt) I moved back and forth in my adult life between Iowa and California a few times, and many other places as well. NYC, Colorado, Wyoming, Arizona, you name it. The last time I came back to Iowa was 2006 and I have been here since. Not sure when I will be leaving again, but I know I will. It is just in me to roam.

I grew up within walking distance from Disneyland. I had a pass to go in and as I got older going to a part of the park that had a dance area for teens was what I did as a teenager. I also wen to Angels games nearly every weekend as well. And by the way, to be clear they are called the ANAHEIM ANGELS, not the Los Angels Anaheim Angels. LOL

I went to junior high, high school and college in California. For my college I went to Brooke’s College for Design where I learned everything about design including but not limited to fashion. Fashion Design, Graphic Design, how to do Magazine Layouts, Logos and such, Interior Design, Multimedia Design, Websites, HTML, Dreamweaver, and as I said, Fashion, Art, Croqois, Fashion Illustrations, and Regular Art Classes and oddly enough my most favorite being Typography. 

The schooling was very expensive and my grants ran out so I left that school and got my AA at Long Beach City College and then went onto Irvine Valley College for further training in Adobe products and html coding.

After I was married awhile I also decided to be a Genealogist and got my Certification in Genealogy (Family Historian) so I went to BYU and did that for years. I specialized in Brick Wall Ancestry and also was a Transcriptions and Research Analyst. I can find things on Google you would be amazed! I wrote a local Column for awhile as well The Gen Tree Column and gave Tip and Tricks and even did Genealogy Classes and Talks. I was the youngest Genealogist on the the Genealogy Circuit only being 27 years of age at the time.

I left California when I was 19 and moved back to Iowa. then the true hardships began.

The hardships (The skeltons the family doesn’t want to hear about)

When I was 8 years old, I was molested by a family member, when I was 10 years old, my father passed away, when I was 14 someone tried to take advantage of me again, When I was 18 I was dated raped by someone I trusted, when I was 19 I got pregnant and seriously, I had NO clue how it happened, When I was 20 we got married because of the baby, after we were married his true colors came out, I tried to leave and join the military, this was in 91 when all the Saudi things were going on, I freaked out and felt like I was pregnant, but the Sergeant wouldn’t  test me, when I got home we found out I was exactly one month pregnant, the time I was in basic training, they sent me home on a psychological discharge meaning I could never get called up in the military again, had second baby, since my first pregnancy and labor was so horrific (life flights, blue face, heart rate down for baby,etc) they said since I was a model and so small my body was not ready to have kids and had me sign a paper that said if there were complications i the labor that I might come out with my tubes tied, the anesthesia didn’t take and the doctor had to shoot locals in my stomach so of course when I came out I asked  and find out that yep, tubes tied, all this for me and my first husband to fight constantly only to end with him strangling me and me walking away to save my life having to leave my kids, thus after him and his family committing me to a mental ward saying I was psycho and taking custody of my kids, when I got out of there I just knew I had to leave and went back to California to get my life together, thus fighting a ten year battle for custody of my kids only for them to be of teen years to back out saying they would stay where they were, only to have 6 months later my son get in trouble with the law and that is why I came back here to Iowa in 2006.

I know that was long winded and sounded like a lot. But sadly…that is only a SMALL portion of my life story.

Why did I want to tell you all that? Because I want to share with you that doctors asked me how I was still sane after that kind of life. My answer. I choose to be. Life is what you make it. I used to be fragile. Now I teach other women how to go from Fragile to Fabulous. I am currently working on an update to my e-course Be Fabulous “ How I went from Fragile to Fabulous”.

I want to inspire others and share my story and help others see , you CAN be happy. You CAN have a good life. You CAN be Fabulous. The choice is yours.

What led you to your current career

I always knew I loved Fashion and Designing since the movie Pretty in Pink when she tore those dresses apart, drew a small design and then made something else for herself. I used to do that with my room and clothes when I was in high school so I knew way back then I loved the element of design.

I like many people followed what others told me would be a good career. I worked in food service in high school, hostessing then waitressing. Going in circles in my life, or so I felt.

Then eventually became a manager at a restaurant. One day I was managing and the cash drawer was off and I got in trouble for it because I was manager, the restaurant had a lot of issues that night, and we had tons of calls of complaints.

I went home that night and thought “Why am I doing this? I am miserable. I hate this. I am not happy. I am doing this for my kids yet I feel like I am going nowhere”

So the next day, I gave my notice, they let me go early and I packed my bags and headed back to California.

What are your passions/ hobbies/ dreams/ special talents?

I love to dance, sing and model. I went to a school called The Colony in Calif where they taught you all these things. When I turned 18 I looked like I was 15 and my modeling agency asked me if I would model with some other girls for Teen and Seventeen magazine. I did a few car shows after that and a couple of Mall Runway events where  got free product. But that was it.

I did other things for awhile and when I moved back to Iowa at 21 I connected with another agency here in Iowa called Avant and was a Stivers Lincoln Mercury girl once, did an infomercial and a couple of low kewl photo shoots where I was an extra.

In what ways do your personal interests align with your career?

I love fashion. but I like creating my own style. I like to be different and creating couture fashionable aprons that look like dresses does that. When people say, this would make a cute dress, I beam with pride because to me that is the highest compliment anyone could give me.

What does your typical work day look like?

My typical work day is different every day but there are a very general guides I like to try to follow to help me be successful.

Mondays are Marketing Mondays. Reaching out to others, phone calls, emails, updating blogs online, updating websites and such. Generally do things to help market, advertise and brand myself and my company.

Tuesdays are Trixie Tuesdays. If I haven’t written my blog for this day then I get up early and do that. I have two blogs I put on on this day and I alternate between them. on my TrishaTrixie.com site where I sell and discuss my aprons I might have a how to Be Fabulous on this day or talk about something retro, vintage or old school.

My other blog Trixie Tabloids, Lessons Learned from a Fabulous Fashionista I discuss lessons I have learned along the way. I have had many people ask me to share my knowledge with them and instead of trying to find the masses I let the masses come to me to hear my lessons if they do desire.

These blogs and others I may write I repost onto other sites once I have published them so this also takes up time in my day. I copy the link and repost it to Google, Stumbleupon,Independent Fashion Bloggers. The posts automatically post to Facebook, Twitter and LinkedIn so it gets out to those groups without me doing extra work.

Wednesdays are generally mine to do what I want with. Sometimes I run errands, sometimes like this week I was sewing like a maniac and gluing things and unleashing my creative side. From time to time I post a What Not Wednesday but that is up to me. 

Thursdays I generally go to network events. There are a few in Ankeny and other places that I attend and this helps me get out of the house and connect with others. Across the world everyone know Thursdays are Throwback Thursdays so I like to post a little picture of something Vintage or Retro. I means, this is Prime Time for a Retro girl!

Fridays are actually pointless, I mean seriously  who wants to work on Fridays. So I allow myself to be me. Whatever happens happens. That could be a hookie day or a work day or go run around day. So I have Fabulous Fridays! I try to have an uplifting Audio to send a little positive energy going out to my followers. There is a site called Audioboom. You can record audio and add an image. I like to do that and then post on Social Media. I also post in my Be Fabulous Private Group.

And then my weekend are mine and my hunnys. We currently are fixing up the house and do inside or outside work and on Sundays we have Switch off Sundays so we either play hobby board games or go for walks exploring different trails of DSM. We are getting married in 2015 (War and Swing Era theme at the WindPoint Lighthouse in Racine Wisconsin) so we are quite busy, but still make time for each other these days and our date night Wednesdays.

(Adjustment to this since  wrote it. I now have a fabulous assistant who is my Social Media Manger and handles a great percentage of this for me. I still write a great deal of the time, however she writes on Facebook and on the blog as well. I wanted to give a shout out and make sure you know there are no TWO HEADS writing on http://www.trishatrixie.com and Facebook and I am no longer a one woman show. )

What do you like most about your career? What do you like least about your career?

I love that it is mine. My own. My business. I get to make the decisions. Good or bad. I am not making some company money earning the “almighty dollar” for them and getting nothing in return.

What I like least is the struggle at times. Being an entrepreneur is hard. Many people think I sit around in my jammies all day. I do not. I still have a house to take care of, create things and work hard to make my businesses successful. I get up at 630 every morning and make breakfast and start my day with my sweeties then send him on his way. Then I get cracking. He comes off and gets to leave work at work. I may still be sewing or creating and take a break long enough to make dinner, do dishes and spend some times with him. Luckily my kids are grown and older and out of the house. Even luckier is that my fiance’ likes to play video games so we get our own times at night. He plays games, I generally go back to work. I have to tell myself to rest or if I work too hard my body tells me to stop and then I have to listen.

Why is that important? I have arthritis, I have lower lumbar problems i my L2,3,4 and l5 vertebrae, I get severe migraines. I am in pain of some form or the other all the time. BUT, I do not let that stop me. I have made the decision that I can’t allow that to rule my life. My family all groaned and moaned my whole life about some ailment or the other and I couldn’t stand how that stopped them from living the life they wanted. I decided I would keep doing what I love until I couldn’t’ do it anymore and if that ever really happens then I promised to do things like this and talk to others and reach out to help inspire and encourage others to follow their dreams too.

Do you have internship opportunities at your agency? What is an internship?

I am always looking for interns. But because I am a small LLC, Sole Proprietorship business I rarely can pay anyone. I generally hire interns from schools and colleges who are looking for hours for their work study or coursework or someone who is wanting the experience. That is their pay. When I have it, I pay them or give them things they want from my line, aprons, fascinators, etc. From time to time I have paid interns/assistants but actually I connected better with those who are trying to earn it through hours because they work harder. However, I have found this is not always the case. It is amazing when you find that RARE individual or tribe that beleives in you, supports you and wants to see you succeed. I have this little tribe of people called The Trixe Tribe. They are a small handle of people, less than a handful who are always cheering me on, helping me here and there, and rarely ask for anything. I send them a fascinator, an apron, one I feed Ice cream sandwiches (that’s literally all the boy wants) , and one I buy her daughter (who is my mini intern, upcoming entrepreneur little coloring princess sticker books and the mom I pay her when I can and buy her food when she helps me at my booths for tradeshows and pay on the value of when I make money she makes money and she is just the best thing that has happened to me. So, you  know, there are always opportunities everywhere. If there is a company you are interested in, evern if they aren’t saying there is, ask them. Tell them why you want to work with them. You would be surprised. They might need your help and don’t know it. They might think you would NOt be an asset but come to find out, you would be the biggest asset, they never you could be 🙂

What advice would you give others who are interested in your field?

I always tell others to follow their dreams. Even to an extreme point. Something I have learned is that working part time for someone else and trying to live a dream generally does not work. I am not going to say it has never worked because I am sure there are those people out there who it HAS worked for. But Shark Tank and other Investors I have spoke with Start Up City DSM and Business Innovation Zone always tells me and in seminars they have given that you have to work your dream 24/7 to really make it work. Consider that if you are part time that there is someone like me working 24/7 and that is some heavy competition.

Be prepared to work hard. Be prepared to also only do 20% of your dream and the rest marketing, advertising and working hard to be successful. Too many times people think “I’m going to be a Fashion Designer and then I will get to draw, design and make fashions all day.” Not true. I have to schedule time to design, I have to schedule time to draw for fun, and as I said earlier I even schedule time to sew.

Do I love it. Sure. Would I work for anyone else? HELL NO.

Ok, wait, I take that back. Because I WOULD work for someone else if it was in the Fashion Industry doing what I love. If it was the PERFECT JOB, in a PERFECT Career, meaning it was with a company, I have loved and admire and “I” wanted to work there, then HELL YES, I would. (didn’t want to stab myself int eh foot later dont the road) lol

I would rather struggle everyday doing what I love then being miserable doing what I  hate for someone else. (unless what I said)

What advice would you give young people who aren’t sure if they should attend college?

Honestly, I am one of those that doesn’t agree with the College mentality. Earning a degree is just a status quo. Society says we should do it so we do. “College” per say I feel is pointless unless you are going after those fields that require it.

However, “LEARNING, TRAINING, etc” I feel is required. I learned so much from others, small courses, e-books, e-courses, Craftsy, Etsy, Small group sessions, Coaching from a business coach, life learned in from a Life Coach and networking and going to seminars, meetings and conferences. But then again, I am a gleaner. I glean. I can take from others and learn it fast, make it my own and run with it. Not everyone is like that.

How do you advocate for female leaders within the community?

This honestly is a hard one to answer. I think everything here in Des Moines is about cliques. If you are in the right clique you go far. I am sorry if that sounds cynical but sadly I feel it is true. In California and other big sites however I feel the population is so much higher that the society in those areas does not have the time to be focused on the petty things because they are all working on greater things.

I used to have a non profit here in Des Moines Warriors for the Homeless. I tried hard to make a difference. I failed. But I failed successfully. I DID make a difference. But I had to let that part of my life go. I felt a calling to higher and better things and I knew I could still make a difference in another way. And now I have.

By doing what I love I have SHOWN how to be successful, I have shown how to be a positive influence, I have shown how to be passionate, I have allowed my actions to speak louder than my words. I feel THIS message is more important than having a non profit. Now, my business can still help the homeless and others in the community. Now I just do it at the holiday time under my OWN company.

Hopefully sharing my life with you and sharing my life story has inspired and encouraged you.

If you ever want to share your story with me I would be happy to listen.

If you want to join my Be Fabulous workshop email me and I will add you to the list.

“When given the option of being fabulous, why would you choose anything else?”

Until next time,

Xoxo Trisha Trixie